Dr. Derm is a made up skin care line I created for a packing project. In this project I created the logo and branding as well as physical packaging. Dr. Derm is meant to be a scientifically fueled skin care brand geared toward a male audience who would usually not feel inspired to purchase this kind of product. Through the packing and branding my goal was to make an aesthetically pleasing design that would speak for the quality of the product while also encouraging a male audience to purchase it. The logo represents an “XY” chromosome to both represent its target audience and scientific theme.